At the start of 2019, our company lacked a digital media strategy. We had no idea how to market our “boring” niche b2b business. We knew how to “sell” our business, but not how to brand our business utilizing web 2.0. I mean, how do you make a infrastructure advisory and project development firm entertaining and educational enough to want to follow?
My co-founders and I agreed that I would be responsible for figuring out how to message our brand vision and values to the world. I could not have done it without your insights. Recently, I have found even more value within the STORK community. Above all, your content funnel playbook gave us the strategy.
Starting with our origination story, we focused on written content, eventually launched an interview podcast, and recently a comic strip. Each one of these content types is a unique pillar that we utilize to implement your playbook. Our team continues to watch what you do and implement our twist.
We are just now exploring creative video production with the launch of our YouTube page. I can not think of a better “first video” than a thank you video to you.
Thanks again,
COO & Co-Founder, Nexus PMG
Side note – Folks are sleeping on your video search tool. We utilized it to put together our thank you video, and all I can say is I am looking forward to your OTT streaming service.
Because it doesn't hurt to ask, my right hook
We have always had a culture of patience. The last seven years growing our business has been all about the journey.
Our podcast just hit episode 100. Would you be down for episode 250?